![Businesses need soul too': Hiut Denim co-founder David Hieatt — The Challenger Project | The Home of Challenger Brands Businesses need soul too': Hiut Denim co-founder David Hieatt — The Challenger Project | The Home of Challenger Brands](http://static1.squarespace.com/static/553a1999e4b01dde7b6bccdb/553a1ae6e4b02fb0125c8746/562761bfe4b0169ae5cfd1ec/1564579357461/Hiut-Profile-Thumb.jpg?format=1500w)
Businesses need soul too': Hiut Denim co-founder David Hieatt — The Challenger Project | The Home of Challenger Brands
Selfridges - Driven by a desire to resurrect the denim manufacturing industry in their hometown of Cardigan, West Wales, David Hieatt and his wife, Clare, founded the highly innovative and sustainable Hiut
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